When you are searching for something on the Internet, a majority of the time you cannot be bothered to scroll through the pages and pages of results. This is why it is so important for websites to make sure that their URL comes up within the first few, or at least the first page of results. There are two different ways for websites to increase their position of the search engine results, by organic and non-organic methods. Non-organic results are those that appear on the right-hand side of search results page, and cost money. Websites pay for their URL to appear high on the results list when users are searching for certain keywords or phrases. An organic result is one that appears in middle of the result page, and their positioning is not paid for.
In order for a website to appear at the top of list on a search engine result page, they need to make the website friendly to search engine spiders. Spiders are what detects how related the page is to the keyword or phrase that has been searched on the search engine page. When websites are difficult to navigate, or do not contain important keywords, spiders cannot identify and rank websites on a search engine result page. Another way to increase optimization on a search engine is to make sure that elements of the webpage are indexed and listed with major search engines. This includes keywords and phrases, as well as pictures and videos that are displayed on the website.
From my own personal experience, I feel that the further down the search results page, the less applicable to my search the result is. Also, when I look something up on the Internet, I don’t want to spend a whole lot of time looking at websites that may or may not be related to what I am looking for, so I normally don’t go past the first two pages of results. When it comes to whether I have a preference for organic or non-organic results, I generally only look at the organic ones. This is due to the fact that I feel that the non-organic results are simply just advertisements and won’t be related to my search.
